IM Direct Launches Deep Ocean Minerals™ from Partner CK Nutraceuticals

Consumer demand is ever evolving and it has become essential for us to co-evolve. We’ve recently touched on topics such as hydration and anti-aging, both front runners of consumer demand in our industry, and that’s why we’re excited to announce the launch of Deep Ocean Minerals™ from CK Nutraceuticals, an IM Direct Partner.

 

 

 

What is Deep Ocean Minerals™?

A mineral-derived raw material innovation, Deep Ocean Minerals™ (DOM) is precisely as it sounds. A standardized science-based natural mineral concentrate manufactured from geographically protected ocean water that is harvested at a minimum of 600 meters below sea level. A patented and environmentally friendly extraction system is used to draw from the site allowing direct access to the deep ocean water which is free of any contaminants or impurities while keeping surrounding sea life safe.

 

Why Ocean Water?

These clinically studied mineral concentrates from deep ocean water promise to deliver the purest combination of synergistic minerals and trace elements optimal for overall health. A Nutraingredients-USA article on DOM helps to discuss the ocean water idea further, “the deep ocean mineral concept is anchored in paleobiology, which suggests that life on earth originates from the deep oceans (deeper than 0.5 km) and that our transition from sea to land led to compromised nutritive complexity. Photosynthetic organisms living at the surface may deplete certain biogenic components from the water, but these can still be found in the deep ocean water where the sunlight cannot reach.” So, what does this mean for us? That the consumption of these nutrients aids in replenishing the human body to full physical capacity.

How Deep Ocean Minerals™ Works

Deep Ocean Minerals™ mimic the body’s natural mineral composition of chloride, sodium, magnesium, calcium, and potassium. In one study scientists reported that consumption of DOM before, during, and after exhaustive cycling was associated with increased cerebral hemoglobin levels in both young and middle-aged men, compared with placebo. However, the response was documented as more significant in the middle-aged men. This shows great promise in “developing supplements to increase the cerebral hemodynamic response against a physical challenge and during post-exercise recovery for middle-aged men.” Another study concluded that deep ocean mineral water “was more effective in inducing recovery of aerobic capacity and leg muscle power compared with plain water following prolonged dehydrating aerobic running exercise.” Overall, the consumption of this ingredient innovation has shown benefits to:

  1. Maintain Equilibrium Balance– Because the mineral composition is similar to our body’s when in equilibrium, DOM helps in maintaining optimum cellular fluid levels to keep our pH in check.
  2. Boosts Endurance– Clinical studies support improvements to sports performance and muscle recovery.
  3. Improved Vitality– A variety of scientific studies and research demonstrates the benefits of magnesium as well as how optimal hydration can impact overall vitality and aging.

 

 

In general, we all tend to overlook the fundamental and core components that contribute to what we are really trying to achieve – youthful skin, flexibility, better endurance, desired weight loss. To be operating optimally, we need to work on achieving a balanced system stemming from proper hydration that entails a balance of electrolytes, minerals and other essential elements like DOM provides.

Deep Ocean Minerals™ Macro-Mineral Profile

 

 

 

 

 

Ingredient Applications

With delivery forms in both liquid and powder, Deep Ocean Minerals™ is guaranteed to offer multiple direct applications including softgels, tablets, capsules, stick packs, gummies, beverage powders, meal replacement powders, greens powders, sports formulations, RTD beverages, functional foods and more. With this new category emerging in sports, and health and wellness nutrition, now is the time to invest.

For more information on Deep Ocean Minerals™ and our IM Direct partner, you can contact one of our ingredient experts by emailing us at info@infieldmarket.appliedpath.com or calling us at 888.285.6120.

 

COMING SOON!

SaffSerene™ is a standardized saffron extract from stigmas containing 2% safranal, crocin, and picrocrocin. It promotes healthy psychological function, supporting emotional health and mood balance as demonstrated in multiple published studies.* SaffSerene™ is derived from non-GMO saffron flowers from Turkey and Morocco. The saffron extract contains 2% safranal, crocin, and picrocrocin as main actives. Clinical studies have shown a low 15 mg 2x daily dose of SaffSerene™ to be effective in promoting healthy psychological function, safely and effectively.*

Formulate your own hydration – Hydration is key to virtually every bodily function, and unfortunately, we are all suffering from various levels of dehydration, but we may not realize it. We aren’t consuming enough water or electrolytes ensuring, at minimum, mild dehydration. It’s easy enough to get a glass of water and getting a glass of electrolytes should be just as easy. You can formulate your own hydration with our certified organic hydration blends including:

Are you at Station Dehydration

Hi all, Tim here. I wanted to take the reins and get a little more candid about this month’s topic, dehydration.

In my head, I’m still 28, but in real life, I’m …well… we’ll just go with tickling the top of the hill. After a recent workout with a friend of mine, I noticed she was downing a quenchable looking liquid from a mason jar (so you know it was legit). Anyway, I asked her what she was drinking, and she told me it was cucumber and watermelon juice. Of course, I thought to myself, after all she has been involved with some pretty big juice companies – even before they were big – like when they were still making juice in their garage. Now juice is not the point here, but let me continue. She went on to tell me that sometimes she just needs something other than water and she is working on hydrating better because whether we know it or not we all suffer from some sort of chronic dehydration for one reason or another. CHRONIC DEHYDRATION, that stuck with me.

How Dry Are You?

Sometimes you’re dehydrated, and you just know it. You can feel it in your body, literally. Other times you don’t realize it until you’re thirsty and by that point, it’s too late because you’re already quite dehydrated. Have you thought about how much water you’ve had today? Alternatively, what you’ve consumed in terms of food and beverage? You can get some alternative forms of water through diet though usually not enough to fully hydrate you.. Does your day sound something like this?

Breakfast –coffee, coffee, shake or bar, coffee, coffee

Maybe you drink a glass of water between breakfast and lunch, but maybe not.

Lunch – Iced tea, diet coke… Sandwich, burger, salad…

Afternoon caffeine or maybe you have water between lunch and dinner, but again most are not.

Dinner – Iced tea, water, diet coke, wine, beer… food

Did you get a workout in today? If you sweat like the average person, you lose .8 to 1.4 liters, or 27-43 ounces, of sweat per hour of exercise. Think of it this way, in just one hour of workout you could lose about one Big Gulp (30oz) from 7-Eleven. Yes, I went there. Not to mention, we are born with 2-4 million sweat glands, so we are primed for sweating. I mean we’re just talking about diet and exercise here, but many factors can cause dehydration:

  • Stress
  • Hormones
  • Travel
  • Work
  • Illness
  • Weather

The list goes on.

So back to my story, I took the recommendation of my workout buddy and got to work hydrating. While holding my insistently curious 15-month-old daughter, I juiced cucumbers and watermelon that night. Full disclosure: holding a toddler is not recommended when juicing, but what can I say I’m a sucker for the “dadda” chants. Anyway, I thought about the sugar intake, but knew that the fresh fruit benefits outweigh the bad. I’ve stuck with it for a few months now. Not really making any other changes to my diet, and guess what? It works. I notice the difference. My energy is up, my sleep is better, and I have more flexibility… I could go on. All these things I’m noticing are considered anecdotal, but thirst is real. Sometimes it’s even hidden as hunger.

Imagine what the benefits of proper hydration are internally? What is chronic dehydration doing to our insides? Let’s take a quick look from head to toe.

Brain Drain

Did you know that the brain is made of 60% water?  Also, it’s one of the most important things to keep hydrated because it sends signals to the rest of your body for basic movement and processes. Once dehydrated there is fatigue, delayed reaction time, memory loss, coordination issues, headaches, fogginess, dizziness, and confusion. Then there is dry eye, eyestrain, and many other cognitive problems.

Matters of the Heart

When it comes to the heart things get pretty serious. Your heart rate increases by trying to overcompensate for the lower volume of blood running through your vessels. So even though your heart rate is increased, the amount of blood your heart is circulating is smaller which means your heart is running less efficiently than it would if it was hydrated – it’s not pumping as much blood as it could to help the body run at full steam. Finally, your body is retaining more sodium in the bloodstream. High sodium in the blood causes smaller blood vessels to close putting more pressure on the main blood vessels causing your blood pressure to rise.

The Main Frame

On the inside, dehydration leaves you prone to muscle cramps and intense pain. Think of it like this, your body is like a machine without lubricants – rusty and stiff, not running smoothly. Your muscles are like beef jerky and less like a fresh juicy cut of steak. On the outside, your skin is dull, flaky and itchy. Your lips are chapped, and your hair is lifeless and split. While these things mentioned above are just a fraction of what dehydration causes it’s important to know that it runs the full gambit on your body from a mild headache to full on vomiting, kidney stones, and even hypothermia. Dehydration is no joke, even at the milder stages actions should be taken immediately to get your body back on track.

Replenish This

So how do you get yourself straightened out? Well, depending on the severity of symptoms anything from water and a snack with sodium to sports drinks or fresh fruit juice could be the answer. These beverages are stocked with electrolytes – all the nutrients, vitamins, minerals and things your body needs to recover properly. Why are electrolytes so important? Well, a recent Medical News Today article I read says it best, “an electrolyte is a substance that conducts electricity when dissolved in water. They are essential for  a number of bodily functions.”

 

The piece goes on to say that “many of the automatic processes in the body rely on a small electric current to function and electrolytes provide this charge.” In short, electrolytes regulate many things in the body from nerve and muscle function to hydration, blood acidity and pressure, and the regeneration of damaged tissues. Muscles and neurons rely on movement of electrolytes all around cells for proper function. This report also shares a great example of how these electrolytes work to help a muscle function saying, “a muscle needs calcium, sodium, and potassium to contract. When these substances become imbalanced, it can lead to either muscle weakness or excessive contraction.” Thinking about that and bringing it back to exercise fatigue drives it home and makes perfect sense, doesn’t it?

 

Formulate YOUR Hydration Own Hydration!

Hydration is key to virtually every bodily function and what I’ve discussed above are some pretty valid points in understanding how we all are suffering a various level of dehydration. We aren’t consuming enough water or electrolytes ensuring mild dehydration, and on top of that regular exertion on our body is compounding and guaranteeing a state of chronic dehydration. Getting a glass of water is easy enough, but why not get a glass of electrolytes just as easily? You can formulate your own hydration and that’s why we are so excited to announce the launch of our Super Fruit Line at Infield Market – all organic freeze-dried products:

And, one we’ve really been blown away with, Deep Ocean Minerals™. Deep Ocean Minerals™ is a mineral-derived raw material innovation manufactured from deep ocean water using a sustainable-patented process, which features a synergistic profile of over 70 essential minerals and trace elements. Deep Ocean Minerals™ are drawn from water from a minimum of 600 meters below sea level in a geographically protected location off the east coast of Taiwan. There are no sunlight or pathogens just seawater rich naturally occurring minerals that are essential to the body and are comparable to the ion profile in human blood. Several studies and published clinical research has proven that DOM provides accelerated recovery, energy and rejuvenation of the human body upon receiving the mineral-rich ocean water before, during and after physical activity.