IM Direct Launch of Organic Superfoods Product Line – Over 60 New Ingredients & Blends

Foods and beverages abundant in vitamins, minerals, proteins, antioxidants and a variety of other nutrients, widely known as superfoods, have taken our industry by storm driven by consumer demand as personal nutrition has made great strides over the last few years. In our post, last month about chronic dehydration we discussed how beneficial certain superfoods are in helping the body recover and re-hydrate properly. At the end of that post, we teased the launch of a superfoods line through IM Direct. Today we are excited to officially announce that the Organic Superfood line, innovated by our IM Direct Ingredient Manufacturer, is now available through Infield Market.

By bringing on this product line we offer immediate and transparent access to the highest grade whole organic, freeze-dried and spray-dried superfoods put through a quality assurance system that exceeds industry standards. The Superfood ingredients are freeze-dried or spray-dried at the peak of freshness to ensure optimal nutrient density. All Superfood products are USDA Organic Certified Ingredients and are manufactured right here in the USA.

Among our extensive ingredient listing, we offer high demand superfood powder including:

For our full Superfood ingredient list click here to view our line card. 

As food, beverage, supplement, health and wellness innovators, now is the time to tap into a new level with Superfood ingredients that are guaranteed to offer incredible taste, brilliant colors, and multiple direct applications including beverages, powders, vegan blends, as flavors, whole foods, snacks, meal replacements and more. Our product line hits a wide variety of industry wants and needs and is readily available for big nutraceutical and foods as well as mom and pop chains, smaller brands, beverages – think Kombucha, craft breweries, cold brew coffee, etc. – paleo brands and organic foods and spices.

With well over 30 years of ingredient manufacturing experience, our partner takes pride in “manufacturing and supplying wholesome, nutrient-dense ingredients to both the organic and conventional food, beverage, and nutraceutical industries.” This IM Direct Manufacturing partner offers custom blends, formulation, and full turnkey private label options:

  • Bottles and Canisters
  • Pillow Packs
  • Blister Packs
  • Stand Up Pouches

To learn more about our new superfood product line and our IM Direct Manufacturing partner you can contact one of our ingredient experts by emailing us at info@infieldmarket.appliedpath.com or calling us at 888.285.6120.

More on our featured ingredients listed above:

  • Organic Freeze Dried Coconut Water Powder
    • Sourced from young coconuts
    • High in potassium and other electrolytes making it a proven hydrator
    • Our freeze-dried powder is readily water-soluble
  • Organic Spray Dried Coconut Milk Powder 45% & 65%
    • Sourced from the meat of organic coconuts
    • Excellent source of Medium-Chain Triglycerides
    • Can be flavored or blended with any of our organic freeze-dried fruit powders
  • Organic Freeze Dried Acerola Cherry 34% + Vitamin C
    • Native to South and Central America
    • Extremely rich source of vitamin C – one cup of acerola cherries contains more than ten times that of an orange
    • Also a good source of vitamins A, B1, B2, and B3 as well as carotenoids and bioflavonoids
    • Available as:
      • Freeze Dried Organic Powder
      • Freeze Dried Organic Powder 17% Vitamin C
      • Freeze Dried Organic Powder 22% Vitamin C
  • Organic Freeze Dried Acai Powder
    • Rich source of omega-3 fatty acids, resveratrol, amino acids, B-vitamins, and fiber
    • Our freeze drying process preserves anthocyanin and polyphenol compounds which ensure our acai product maintains to true color characteristics
    • Available as:
      • Acai Organic Oil
      • Freeze Dried Acai Organic Powder
      • Freeze Dried Acai DRY Organic Powder
      • Freeze Dried Acai Organic Powder 50%
  • Organic Freeze Dried Watermelon Juice Powder
    • The perfect complement to coconut water as it is considered a ‘natural’ sports drink and is rich in potassium and other electrolytes providing optimal hydration
  • Organic Freeze Dried Guarana Powder
    • Contains twice the concentration of caffeine found in coffee seeds (2-4.5% in guarana vs. 1-2% in coffee)
    • Rich in potassium, vitamin A, Vitamin C and alkaloid antioxidants
    • Available as:
      • Freeze Dried Guarana Organic Powder
      • Freeze Dried Guarana Organic Powder 9-11%
      • Freeze Dried Guarana Organic Powder 12-14%
  • Organic Yerba Mate 8-10% Caffeine & Green or Whole Powder
    • A good source of natural caffeine and xanthine alkaloids
    • Rich in vitamins A, C, E and B vitamins
    • Mineral-rich containing calcium, maganese, iron, selenium, potassium, magnesium, and phosphorus
    • Considered a highly prized natural occurring stimulant
    • NON-GMO Verified
    • ORGANIC
    • KOSHER
    • Available as:
      • Freeze Dried Yerba Mate Organic Powder
      • Freeze Dried Yerba Mate GREEN Organic Powder
      • Freeze Dried Yerba Mate 8-10% Organic Powder


COMING SOON!

Deep Ocean Minerals ™ is a mineral-derived raw material innovation manufactured from deep ocean water using a sustainable-patented process, which features a synergistic profile of over 70 essential minerals and trace elements. Deep Ocean Minerals™ are drawn from water from a minimum of 600 meters below sea level in a geographically protected location off the east coast of Taiwan. There are no sunlight or pathogens just seawater rich naturally occurring minerals that are essential to the body and are comparable to the ion profile in human blood. Several studies and published clinical research has proven that DOM provides accelerated recovery, energy and rejuvenation of the human body upon receiving the mineral-rich ocean water before, during and after physical activity.

SaffSerene™ is a standardized saffron extract from stigmas containing 2% safranal, crocin and picrocrocin. It promotes healthy psychological function, supporting emotional health and mood balance as demonstrated in multiple published studies.* SaffSerene™ is derived from non-GMO saffron flowers from Turkey and Morocco. The saffron extract contains 2% safranal, crocin and picrocrocin as main actives. Clinical studies have show a low 15 mg 2x daily dose of SaffSerene™ to be effective in promoting healthy psychological function, safely and effectively.*

Are you at Station Dehydration

Hi all, Tim here. I wanted to take the reins and get a little more candid about this month’s topic, dehydration.

In my head, I’m still 28, but in real life, I’m …well… we’ll just go with tickling the top of the hill. After a recent workout with a friend of mine, I noticed she was downing a quenchable looking liquid from a mason jar (so you know it was legit). Anyway, I asked her what she was drinking, and she told me it was cucumber and watermelon juice. Of course, I thought to myself, after all she has been involved with some pretty big juice companies – even before they were big – like when they were still making juice in their garage. Now juice is not the point here, but let me continue. She went on to tell me that sometimes she just needs something other than water and she is working on hydrating better because whether we know it or not we all suffer from some sort of chronic dehydration for one reason or another. CHRONIC DEHYDRATION, that stuck with me.

How Dry Are You?

Sometimes you’re dehydrated, and you just know it. You can feel it in your body, literally. Other times you don’t realize it until you’re thirsty and by that point, it’s too late because you’re already quite dehydrated. Have you thought about how much water you’ve had today? Alternatively, what you’ve consumed in terms of food and beverage? You can get some alternative forms of water through diet though usually not enough to fully hydrate you.. Does your day sound something like this?

Breakfast –coffee, coffee, shake or bar, coffee, coffee

Maybe you drink a glass of water between breakfast and lunch, but maybe not.

Lunch – Iced tea, diet coke… Sandwich, burger, salad…

Afternoon caffeine or maybe you have water between lunch and dinner, but again most are not.

Dinner – Iced tea, water, diet coke, wine, beer… food

Did you get a workout in today? If you sweat like the average person, you lose .8 to 1.4 liters, or 27-43 ounces, of sweat per hour of exercise. Think of it this way, in just one hour of workout you could lose about one Big Gulp (30oz) from 7-Eleven. Yes, I went there. Not to mention, we are born with 2-4 million sweat glands, so we are primed for sweating. I mean we’re just talking about diet and exercise here, but many factors can cause dehydration:

  • Stress
  • Hormones
  • Travel
  • Work
  • Illness
  • Weather

The list goes on.

So back to my story, I took the recommendation of my workout buddy and got to work hydrating. While holding my insistently curious 15-month-old daughter, I juiced cucumbers and watermelon that night. Full disclosure: holding a toddler is not recommended when juicing, but what can I say I’m a sucker for the “dadda” chants. Anyway, I thought about the sugar intake, but knew that the fresh fruit benefits outweigh the bad. I’ve stuck with it for a few months now. Not really making any other changes to my diet, and guess what? It works. I notice the difference. My energy is up, my sleep is better, and I have more flexibility… I could go on. All these things I’m noticing are considered anecdotal, but thirst is real. Sometimes it’s even hidden as hunger.

Imagine what the benefits of proper hydration are internally? What is chronic dehydration doing to our insides? Let’s take a quick look from head to toe.

Brain Drain

Did you know that the brain is made of 60% water?  Also, it’s one of the most important things to keep hydrated because it sends signals to the rest of your body for basic movement and processes. Once dehydrated there is fatigue, delayed reaction time, memory loss, coordination issues, headaches, fogginess, dizziness, and confusion. Then there is dry eye, eyestrain, and many other cognitive problems.

Matters of the Heart

When it comes to the heart things get pretty serious. Your heart rate increases by trying to overcompensate for the lower volume of blood running through your vessels. So even though your heart rate is increased, the amount of blood your heart is circulating is smaller which means your heart is running less efficiently than it would if it was hydrated – it’s not pumping as much blood as it could to help the body run at full steam. Finally, your body is retaining more sodium in the bloodstream. High sodium in the blood causes smaller blood vessels to close putting more pressure on the main blood vessels causing your blood pressure to rise.

The Main Frame

On the inside, dehydration leaves you prone to muscle cramps and intense pain. Think of it like this, your body is like a machine without lubricants – rusty and stiff, not running smoothly. Your muscles are like beef jerky and less like a fresh juicy cut of steak. On the outside, your skin is dull, flaky and itchy. Your lips are chapped, and your hair is lifeless and split. While these things mentioned above are just a fraction of what dehydration causes it’s important to know that it runs the full gambit on your body from a mild headache to full on vomiting, kidney stones, and even hypothermia. Dehydration is no joke, even at the milder stages actions should be taken immediately to get your body back on track.

Replenish This

So how do you get yourself straightened out? Well, depending on the severity of symptoms anything from water and a snack with sodium to sports drinks or fresh fruit juice could be the answer. These beverages are stocked with electrolytes – all the nutrients, vitamins, minerals and things your body needs to recover properly. Why are electrolytes so important? Well, a recent Medical News Today article I read says it best, “an electrolyte is a substance that conducts electricity when dissolved in water. They are essential for  a number of bodily functions.”

 

The piece goes on to say that “many of the automatic processes in the body rely on a small electric current to function and electrolytes provide this charge.” In short, electrolytes regulate many things in the body from nerve and muscle function to hydration, blood acidity and pressure, and the regeneration of damaged tissues. Muscles and neurons rely on movement of electrolytes all around cells for proper function. This report also shares a great example of how these electrolytes work to help a muscle function saying, “a muscle needs calcium, sodium, and potassium to contract. When these substances become imbalanced, it can lead to either muscle weakness or excessive contraction.” Thinking about that and bringing it back to exercise fatigue drives it home and makes perfect sense, doesn’t it?

 

Formulate YOUR Hydration Own Hydration!

Hydration is key to virtually every bodily function and what I’ve discussed above are some pretty valid points in understanding how we all are suffering a various level of dehydration. We aren’t consuming enough water or electrolytes ensuring mild dehydration, and on top of that regular exertion on our body is compounding and guaranteeing a state of chronic dehydration. Getting a glass of water is easy enough, but why not get a glass of electrolytes just as easily? You can formulate your own hydration and that’s why we are so excited to announce the launch of our Super Fruit Line at Infield Market – all organic freeze-dried products:

And, one we’ve really been blown away with, Deep Ocean Minerals™. Deep Ocean Minerals™ is a mineral-derived raw material innovation manufactured from deep ocean water using a sustainable-patented process, which features a synergistic profile of over 70 essential minerals and trace elements. Deep Ocean Minerals™ are drawn from water from a minimum of 600 meters below sea level in a geographically protected location off the east coast of Taiwan. There are no sunlight or pathogens just seawater rich naturally occurring minerals that are essential to the body and are comparable to the ion profile in human blood. Several studies and published clinical research has proven that DOM provides accelerated recovery, energy and rejuvenation of the human body upon receiving the mineral-rich ocean water before, during and after physical activity.