New Product – Collagen Peptides

Why You Should Add Collagen Peptides to Your Healthy Living Plan

Market Listing – Pept Pure Grass Fed Brazilian Bovine Collagen

Do you want healthier, more supple skin? Are you interested in stronger bones and better- working joints? Try adding collagen peptides into your existing healthy diet. Consisting of three polypeptide chains, each specific enzyme in collagen has its own job. These include stimulating the skin, optimizing joint cartilage, and stimulating the osteoblasts in your bones. These aren’t the only health benefits, either.

Collagen Boosts Muscle Mass

Up to 10% of your muscle tissue is made from collagen. When your body isn’t making enough of the protein on its own, your muscles won’t be as strong or function as well as they could. Collagen supplements that are chemical-free and ethically sourced have shown to boost muscle mass in a variety of people, including those who have sarcopenia due to age. Collagen supplements are thought to promote the creation of muscle proteins as well, especially after exercise.

Collagen Makes Your Heart Healthier

According to some researchers, collagen provides health benefits for your heart as well. Collagen promotes strong arteries, and without enough of it, the blood vessels that pump to your heart may become too fragile to work effectively. When arteries become too narrow (a condition known as atherosclerosis), the result could be stroke or heart attack. One study showed a significant improvement in arteries when patients took 16 grams of collagen daily for half a year. Good cholesterol (HDL) also increased.

Collagen Offers Other Benefits

Beyond making your skin, body, and heart healthier, college provides a range of other benefits. Often, it stimulates hair and nail growth and prevents brittleness. Collagen may also improve your mood, help with the symptoms of leaky gut syndrome, and even aid in weight loss by boosting metabolism. However, it is important to note that these benefits have no scientific backing other than individual doctors or practitioners who back the claims so far. If you’re interested in trying collagen peptides to boost your health, try PeptPure today. The grass-fed, chemical-free supplement is made only of collagen, water, salt, and enzymes. Visit our marketplace and try it today to start feeling your best!

IM Direct Launches Deep Ocean Minerals™ from Partner CK Nutraceuticals

Consumer demand is ever evolving and it has become essential for us to co-evolve. We’ve recently touched on topics such as hydration and anti-aging, both front runners of consumer demand in our industry, and that’s why we’re excited to announce the launch of Deep Ocean Minerals™ from CK Nutraceuticals, an IM Direct Partner.




What is Deep Ocean Minerals™?

A mineral-derived raw material innovation, Deep Ocean Minerals™ (DOM) is precisely as it sounds. A standardized science-based natural mineral concentrate manufactured from geographically protected ocean water that is harvested at a minimum of 600 meters below sea level. A patented and environmentally friendly extraction system is used to draw from the site allowing direct access to the deep ocean water which is free of any contaminants or impurities while keeping surrounding sea life safe.


Why Ocean Water?

These clinically studied mineral concentrates from deep ocean water promise to deliver the purest combination of synergistic minerals and trace elements optimal for overall health. A Nutraingredients-USA article on DOM helps to discuss the ocean water idea further, “the deep ocean mineral concept is anchored in paleobiology, which suggests that life on earth originates from the deep oceans (deeper than 0.5 km) and that our transition from sea to land led to compromised nutritive complexity. Photosynthetic organisms living at the surface may deplete certain biogenic components from the water, but these can still be found in the deep ocean water where the sunlight cannot reach.” So, what does this mean for us? That the consumption of these nutrients aids in replenishing the human body to full physical capacity.

How Deep Ocean Minerals™ Works

Deep Ocean Minerals™ mimic the body’s natural mineral composition of chloride, sodium, magnesium, calcium, and potassium. In one study scientists reported that consumption of DOM before, during, and after exhaustive cycling was associated with increased cerebral hemoglobin levels in both young and middle-aged men, compared with placebo. However, the response was documented as more significant in the middle-aged men. This shows great promise in “developing supplements to increase the cerebral hemodynamic response against a physical challenge and during post-exercise recovery for middle-aged men.” Another study concluded that deep ocean mineral water “was more effective in inducing recovery of aerobic capacity and leg muscle power compared with plain water following prolonged dehydrating aerobic running exercise.” Overall, the consumption of this ingredient innovation has shown benefits to:

  1. Maintain Equilibrium Balance– Because the mineral composition is similar to our body’s when in equilibrium, DOM helps in maintaining optimum cellular fluid levels to keep our pH in check.
  2. Boosts Endurance– Clinical studies support improvements to sports performance and muscle recovery.
  3. Improved Vitality– A variety of scientific studies and research demonstrates the benefits of magnesium as well as how optimal hydration can impact overall vitality and aging.



In general, we all tend to overlook the fundamental and core components that contribute to what we are really trying to achieve – youthful skin, flexibility, better endurance, desired weight loss. To be operating optimally, we need to work on achieving a balanced system stemming from proper hydration that entails a balance of electrolytes, minerals and other essential elements like DOM provides.

Deep Ocean Minerals™ Macro-Mineral Profile






Ingredient Applications

With delivery forms in both liquid and powder, Deep Ocean Minerals™ is guaranteed to offer multiple direct applications including softgels, tablets, capsules, stick packs, gummies, beverage powders, meal replacement powders, greens powders, sports formulations, RTD beverages, functional foods and more. With this new category emerging in sports, and health and wellness nutrition, now is the time to invest.

For more information on Deep Ocean Minerals™ and our IM Direct partner, you can contact one of our ingredient experts by emailing us at or calling us at 888.285.6120.



SaffSerene™ is a standardized saffron extract from stigmas containing 2% safranal, crocin, and picrocrocin. It promotes healthy psychological function, supporting emotional health and mood balance as demonstrated in multiple published studies.* SaffSerene™ is derived from non-GMO saffron flowers from Turkey and Morocco. The saffron extract contains 2% safranal, crocin, and picrocrocin as main actives. Clinical studies have shown a low 15 mg 2x daily dose of SaffSerene™ to be effective in promoting healthy psychological function, safely and effectively.*

Formulate your own hydration – Hydration is key to virtually every bodily function, and unfortunately, we are all suffering from various levels of dehydration, but we may not realize it. We aren’t consuming enough water or electrolytes ensuring, at minimum, mild dehydration. It’s easy enough to get a glass of water and getting a glass of electrolytes should be just as easy. You can formulate your own hydration with our certified organic hydration blends including:

Why Collagen is Gaining Traction in the Health and Wellness Industry

Are all of our dreams coming true? Is there a powerhouse ingredient that aids in keeping us younger, more agile, looking better, and all around healthier as we move into our later years in life? All accounts point to YES, and to collagen. 

The average adult is made up of 60% water, and it’s essential for life so why are we just now recognizing that collagen is the most abundant protein in the body that’s found in bones and connective tissues? Look at it this way 20% of body mass is protein, and 30% of protein is collagen. Collagen is vital in connecting muscles to bone, where massive tensile strength is required to withstand enormous forces so that it can be stretched without tearing. In fact, type I collagen fibrils are so strong they are stronger than steel gram for gram. (Uhh shouldn’t we all feel like Superman?) Think of collagen as the cement that holds us together – to give you a little idea. 

Most people are familiar with collagen in the cosmetic sense as an ingredient in skin-care products, but the health and wellness industry is moving more and more toward beauty from within. In Asia, consumers have been partaking in collagen enriched food and beverage for over a decade. In America, it’s finally on the verge of going mainstream and has gained traction in not only beauty, but joint, bone, muscle support, sports, and digestive health markets too. 

To understand why it’s become a sweetheart of sorts in the industry lets take a couple of steps back dive in a little deeper.

What is this Ingredient of Steel? 

In short, collagen is a protein and is derived from animal parts, typically bovine/beef or fish/marine. It comes from the connective tissues which are the very thing it helps rebuild when consumed. (Yeah, we don’t like to think about gnawing on animal bones either.) 

For a while, it was a backseat driver because it was ranked as nutritionally “incomplete” since it lacks the amino acid tryptophan. So how exactly does it work? Unlike other nutrients collagen enters the systems as a peptide fragment rather than a full-length protein and when the cellular receptors that are prepared to detect complete protein instead intercept these shorter fragments, they say “hey, wait a minute our body’s collagen is being broken down we need to ramp up production and make some more!” So in other words, collagen isn’t providing the building blocks for production, but rather an incentive for the body to make more. Who knew something so sneaky and ingenious would work so well? 

The Almighty Collagen

In the opening paragraphs we gave a little insight into how vital collagen is for the body, but let’s get down to the nitty-gritty, what is it really good for? 

Well, to start, there are 16 types of collagen, but 80-90 percent of collagen in the body consists of types I, II, and III. So while the common goal of the structures they form is to fortify the body’s connective tissues each one of these babies have some unique qualities that set them apart. 

Type I collagen: 

  • This is the most abundant and most robust of the three found in the human body 
  • Type I is located in tendons (those connective tissues we talked about above), and this is also the guy that is stronger than steel – makes us superheroes remember?
  • Type one is key in wound healing and,
  • Important in bone formation

Type II collagen: 

  • This is the primary collagen found in cartilage 
  • Is essential for the immune system and digestive health

Type III collagen: 

  • Found in connective tissues such as the skin, lung, intestines, and vascular system 
  • Gives skin resilience and firmness
  • Forms our blood vessels and cardiovascular tissues

Consumers Madly Consuming 

So why are these consumers going cuckoo for collagen? Because recent scientific evidence confirms that better results are achieved when collagen is ingested orally rather than applied topically creating a host of new opportunities for the food, beverage and supplement manufacturers. 

Consumer want: 

  • Anti-aging effects 
  • To improve skin elasticity
  • To reduce cellulite
  • To heal inflammatory conditions on the skin and within the body
  •  To improve digestion and treat conditions such as a leaky gut
  •  To improve wound healing, and wear and tear on joints
  • And, to keep their pet’s healthy too!

Pets Can Benefit Too 

Yes, you read that right collagen isn’t just for humans. Our pets depend on us to provide for them, and that includes nutrition to keep our most loyal four-footed friends happy and healthy as they age too. Two species that suffer from joint issues the most are dogs and horses. Its hard to watch our pets go from jumping and running to limping and napping and that’s why collagen supplementation is a practical solution to assist in lessening or even repairing the pain and damage that our pets endure as they age. Collagen doesn’t only help with joints but has been shown to improve skin, fur, and nail health as well as the maintenance of strong, healthy muscles. 

As an odorless, tasteless powder that quickly dissolves, remains stable in solution, tolerates a range of processing temperatures, storage conditions, and formulation environments, collagen ingredients are incorporated into endless different forms – meat bars, coffee creamers, dessert bars, beverages, shots, jellies, confections and more. Health and wellness influencers are even developing their own DIY collagen gummies and chews. 

It’s not hard to see why collagen and all it’s popular edible and drinkable applications are here to stay so if you were looking for a sign of whether to jump on the collagen train this is it. The time is now because there is a bright future ahead for the collagen market and it’s just getting started.