IM Direct Launches Raw Caffeine, Our New Bulk Product

Introducing Raw Caffeine, Our New Bulk Product

Some people swear by their cup of morning coffee, partly for the ritual of it, but more likely for the stimulant effect; put simply, it wakes them up. What if you could harness the energy you get from that first cup of coffee in your newest food, beverage or nutritional formulation? You can, with raw caffeine! Raw caffeine can be sourced as pure anhydrous natural caffeine, a fine white powder, from green coffee as a nutritional supplement. It can also be found as CO2 extracted caffeine, sourced from arabica beans. Here are some of the benefits raw caffeine can give you.

Clean Energy

Raw caffeine powder is highly concentrated, so the smallest amount can yield big results. The CO2 extracted material is NOP and approved for use in organic formulation.

Competitive and Convenient

This material is manufactured at the decaffeination plant. While much of the worlds natural sources of caffeine is bought as a bi-product from these operations, our direct line is produced in house at the same plant, which makes our market position very competitive. Inventory is located at various ship points throughout the US.

Many Uses

Pure anhydrous natural caffeine powder is food-grade and can be a nutritional supplement for people in training or improving their overall health. You can formulate into energy drinks, protein shakes, smoothies, sodas, juices or even as an additive to skincare products to reduce puffiness and freshen tired skin. Our CO2 extracted natural caffeine is perfect for Organic formulations.  Infield Market is your B2B source for bulk raw caffeine as well as many other supplements that promote a healthy lifestyle. Contact us to learn more about what we offer.

IM Direct Launches Ingredient SaffSerene™ From Partner CK Nutraceuticals

Mood… it’s a touchy word, right? Primarily because it all depends on the mood you’re in at the moment. If someone says “You look like you’re in a bad mood…” it tends to put you in an even worse mood. On the other hand, if someone says “Well you look happy…” it tends to elevate your current state of mind.  We need more of that going around. We all experience the ebbs and flows of our feelings. Good, bad or indifferent, mood can be a temporary mindset triggered by something someone says, how you hear it, home life, sleep, personal and professional pressures.  Some feel mood shifts more drastically than others, and that can become long-term and, in many cases, chronic.  That last statement isn’t to be taken lightly or to overlook the reality of pressures that individuals feel or that we see our friends and loved ones experiencing. We all know someone who is down and, in my opinion, who would benefit from an empathetic approach.

Let’s look at a lighter side of Mood…. You know what puts me in a good mood? My Mom’s (potentially borrowed from Southern Living Magazine circa 1987 or 88) Shrimp Creole. This is a fine recipe, which is safely published /glued into “Save The Drama For Your Mama Cookbook” of which I have one of a few copies. You can guess the author. I’m sure some Creole folk would have their opinion, but if you would like the recipe here, it is directly from the cookbook. Or, if you need a more formal recipe with ALL the directions written out we have that too. Click here.

When you have mastered the Southern Stew, its final resting place is on a steaming bed of Saffron Rice, which you may also see with Paella, bouillabaisse, and dishes from all around the world. The color that comes from Saffron is a bright yellow and orange color due to the phytochemical compounds like carotenoids that break down into crocin and crocetin. Saffron has long been traded around the world as a very expensive and coveted spice. It is harvested from the stigmas of a specific flower, Crocus sativus. Those little red things sticking out of the purple flower in the picture below are the stigmas, and they are harvested by hand which is a tedious task and part of the reason it’s so expensive.


Yes, it must be the Saffron that really elevates my mood! Conveniently and obnoxiously, that leads us to a new ingredient for mood support with some intriguing science: SaffSerene ™.

What is SaffSerene?

 A natural ingredient for mood support, SaffSerene is a standardized saffron extract derived from stigmas of non-GMO saffron flowers.  The saffron extract contains 2% safranal, crocin, and picrocrocin as main actives. It promotes:

  • Healthy Mood: Clinically proven to help manage stress while supporting mood balance.*
  • Alleviates PMS Symptoms: Clinically research demonstrates a 50% reduction in the severity of mood-related PMS symptoms.
  • Naturally Derived: Premium-quality extract obtained from saffron flowers sourced from Turkey and Morocco.

Other structure/ function claims include:

  • Helps support healthy mood balance.*
  • Helps support positive mental outlook.*
  • Helps support healthy eating habits.*
  • Natural appetite suppressant.*
  • Helps support nervous system health.*
  • Helps support stressful lifestyle.*
  • Helps support healthy stress levels.*

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Why SaffSerene?

According to the American Academy of Family Physicians, “one in 12 U.S. adults report having depression.” Even more shocking, “8 percent of adults older than 20 reported having depression during a given two-week period.” And, “of that total, the prevalence of depression among women was almost double that seen in men.” That’s an ALARMING amount of the population that experience anxiety and depression in its many forms.

While there is a growing trend to self-medicate and change lifestyle to counteract these experiences, medication is the go-to for many as a treatment option. The problem with medication? Many drugs subdue the underlying issues rather than fixing the problem. On top of that, most medications come with side effects.

SaffSerene offers an alternative natural source of plant-based ingredients and lifestyle regimes. Clinical studies have shown a low 15 mg 2x daily dose of SaffSerene™ to be effective in promoting healthy psychological function, safely and effectively.

IM Direct Launches Deep Ocean Minerals™ from Partner CK Nutraceuticals

Consumer demand is ever evolving and it has become essential for us to co-evolve. We’ve recently touched on topics such as hydration and anti-aging, both front runners of consumer demand in our industry, and that’s why we’re excited to announce the launch of Deep Ocean Minerals™ from CK Nutraceuticals, an IM Direct Partner.




What is Deep Ocean Minerals™?

A mineral-derived raw material innovation, Deep Ocean Minerals™ (DOM) is precisely as it sounds. A standardized science-based natural mineral concentrate manufactured from geographically protected ocean water that is harvested at a minimum of 600 meters below sea level. A patented and environmentally friendly extraction system is used to draw from the site allowing direct access to the deep ocean water which is free of any contaminants or impurities while keeping surrounding sea life safe.


Why Ocean Water?

These clinically studied mineral concentrates from deep ocean water promise to deliver the purest combination of synergistic minerals and trace elements optimal for overall health. A Nutraingredients-USA article on DOM helps to discuss the ocean water idea further, “the deep ocean mineral concept is anchored in paleobiology, which suggests that life on earth originates from the deep oceans (deeper than 0.5 km) and that our transition from sea to land led to compromised nutritive complexity. Photosynthetic organisms living at the surface may deplete certain biogenic components from the water, but these can still be found in the deep ocean water where the sunlight cannot reach.” So, what does this mean for us? That the consumption of these nutrients aids in replenishing the human body to full physical capacity.

How Deep Ocean Minerals™ Works

Deep Ocean Minerals™ mimic the body’s natural mineral composition of chloride, sodium, magnesium, calcium, and potassium. In one study scientists reported that consumption of DOM before, during, and after exhaustive cycling was associated with increased cerebral hemoglobin levels in both young and middle-aged men, compared with placebo. However, the response was documented as more significant in the middle-aged men. This shows great promise in “developing supplements to increase the cerebral hemodynamic response against a physical challenge and during post-exercise recovery for middle-aged men.” Another study concluded that deep ocean mineral water “was more effective in inducing recovery of aerobic capacity and leg muscle power compared with plain water following prolonged dehydrating aerobic running exercise.” Overall, the consumption of this ingredient innovation has shown benefits to:

  1. Maintain Equilibrium Balance– Because the mineral composition is similar to our body’s when in equilibrium, DOM helps in maintaining optimum cellular fluid levels to keep our pH in check.
  2. Boosts Endurance– Clinical studies support improvements to sports performance and muscle recovery.
  3. Improved Vitality– A variety of scientific studies and research demonstrates the benefits of magnesium as well as how optimal hydration can impact overall vitality and aging.



In general, we all tend to overlook the fundamental and core components that contribute to what we are really trying to achieve – youthful skin, flexibility, better endurance, desired weight loss. To be operating optimally, we need to work on achieving a balanced system stemming from proper hydration that entails a balance of electrolytes, minerals and other essential elements like DOM provides.

Deep Ocean Minerals™ Macro-Mineral Profile






Ingredient Applications

With delivery forms in both liquid and powder, Deep Ocean Minerals™ is guaranteed to offer multiple direct applications including softgels, tablets, capsules, stick packs, gummies, beverage powders, meal replacement powders, greens powders, sports formulations, RTD beverages, functional foods and more. With this new category emerging in sports, and health and wellness nutrition, now is the time to invest.

For more information on Deep Ocean Minerals™ and our IM Direct partner, you can contact one of our ingredient experts by emailing us at or calling us at 888.285.6120.



SaffSerene™ is a standardized saffron extract from stigmas containing 2% safranal, crocin, and picrocrocin. It promotes healthy psychological function, supporting emotional health and mood balance as demonstrated in multiple published studies.* SaffSerene™ is derived from non-GMO saffron flowers from Turkey and Morocco. The saffron extract contains 2% safranal, crocin, and picrocrocin as main actives. Clinical studies have shown a low 15 mg 2x daily dose of SaffSerene™ to be effective in promoting healthy psychological function, safely and effectively.*

Formulate your own hydration – Hydration is key to virtually every bodily function, and unfortunately, we are all suffering from various levels of dehydration, but we may not realize it. We aren’t consuming enough water or electrolytes ensuring, at minimum, mild dehydration. It’s easy enough to get a glass of water and getting a glass of electrolytes should be just as easy. You can formulate your own hydration with our certified organic hydration blends including:

IM Direct Launch of Organic Superfoods Product Line – Over 60 New Ingredients & Blends

Foods and beverages abundant in vitamins, minerals, proteins, antioxidants and a variety of other nutrients, widely known as superfoods, have taken our industry by storm driven by consumer demand as personal nutrition has made great strides over the last few years. In our post, last month about chronic dehydration we discussed how beneficial certain superfoods are in helping the body recover and re-hydrate properly. At the end of that post, we teased the launch of a superfoods line through IM Direct. Today we are excited to officially announce that the Organic Superfood line, innovated by our IM Direct Ingredient Manufacturer, is now available through Infield Market.

By bringing on this product line we offer immediate and transparent access to the highest grade whole organic, freeze-dried and spray-dried superfoods put through a quality assurance system that exceeds industry standards. The Superfood ingredients are freeze-dried or spray-dried at the peak of freshness to ensure optimal nutrient density. All Superfood products are USDA Organic Certified Ingredients and are manufactured right here in the USA.

Among our extensive ingredient listing, we offer high demand superfood powder including:

For our full Superfood ingredient list click here to view our line card. 

As food, beverage, supplement, health and wellness innovators, now is the time to tap into a new level with Superfood ingredients that are guaranteed to offer incredible taste, brilliant colors, and multiple direct applications including beverages, powders, vegan blends, as flavors, whole foods, snacks, meal replacements and more. Our product line hits a wide variety of industry wants and needs and is readily available for big nutraceutical and foods as well as mom and pop chains, smaller brands, beverages – think Kombucha, craft breweries, cold brew coffee, etc. – paleo brands and organic foods and spices.

With well over 30 years of ingredient manufacturing experience, our partner takes pride in “manufacturing and supplying wholesome, nutrient-dense ingredients to both the organic and conventional food, beverage, and nutraceutical industries.” This IM Direct Manufacturing partner offers custom blends, formulation, and full turnkey private label options:

  • Bottles and Canisters
  • Pillow Packs
  • Blister Packs
  • Stand Up Pouches

To learn more about our new superfood product line and our IM Direct Manufacturing partner you can contact one of our ingredient experts by emailing us at or calling us at 888.285.6120.

More on our featured ingredients listed above:

  • Organic Freeze Dried Coconut Water Powder
    • Sourced from young coconuts
    • High in potassium and other electrolytes making it a proven hydrator
    • Our freeze-dried powder is readily water-soluble
  • Organic Spray Dried Coconut Milk Powder 45% & 65%
    • Sourced from the meat of organic coconuts
    • Excellent source of Medium-Chain Triglycerides
    • Can be flavored or blended with any of our organic freeze-dried fruit powders
  • Organic Freeze Dried Acerola Cherry 34% + Vitamin C
    • Native to South and Central America
    • Extremely rich source of vitamin C – one cup of acerola cherries contains more than ten times that of an orange
    • Also a good source of vitamins A, B1, B2, and B3 as well as carotenoids and bioflavonoids
    • Available as:
      • Freeze Dried Organic Powder
      • Freeze Dried Organic Powder 17% Vitamin C
      • Freeze Dried Organic Powder 22% Vitamin C
  • Organic Freeze Dried Acai Powder
    • Rich source of omega-3 fatty acids, resveratrol, amino acids, B-vitamins, and fiber
    • Our freeze drying process preserves anthocyanin and polyphenol compounds which ensure our acai product maintains to true color characteristics
    • Available as:
      • Acai Organic Oil
      • Freeze Dried Acai Organic Powder
      • Freeze Dried Acai DRY Organic Powder
      • Freeze Dried Acai Organic Powder 50%
  • Organic Freeze Dried Watermelon Juice Powder
    • The perfect complement to coconut water as it is considered a ‘natural’ sports drink and is rich in potassium and other electrolytes providing optimal hydration
  • Organic Freeze Dried Guarana Powder
    • Contains twice the concentration of caffeine found in coffee seeds (2-4.5% in guarana vs. 1-2% in coffee)
    • Rich in potassium, vitamin A, Vitamin C and alkaloid antioxidants
    • Available as:
      • Freeze Dried Guarana Organic Powder
      • Freeze Dried Guarana Organic Powder 9-11%
      • Freeze Dried Guarana Organic Powder 12-14%
  • Organic Yerba Mate 8-10% Caffeine & Green or Whole Powder
    • A good source of natural caffeine and xanthine alkaloids
    • Rich in vitamins A, C, E and B vitamins
    • Mineral-rich containing calcium, maganese, iron, selenium, potassium, magnesium, and phosphorus
    • Considered a highly prized natural occurring stimulant
    • NON-GMO Verified
    • KOSHER
    • Available as:
      • Freeze Dried Yerba Mate Organic Powder
      • Freeze Dried Yerba Mate GREEN Organic Powder
      • Freeze Dried Yerba Mate 8-10% Organic Powder


Deep Ocean Minerals ™ is a mineral-derived raw material innovation manufactured from deep ocean water using a sustainable-patented process, which features a synergistic profile of over 70 essential minerals and trace elements. Deep Ocean Minerals™ are drawn from water from a minimum of 600 meters below sea level in a geographically protected location off the east coast of Taiwan. There are no sunlight or pathogens just seawater rich naturally occurring minerals that are essential to the body and are comparable to the ion profile in human blood. Several studies and published clinical research has proven that DOM provides accelerated recovery, energy and rejuvenation of the human body upon receiving the mineral-rich ocean water before, during and after physical activity.

SaffSerene™ is a standardized saffron extract from stigmas containing 2% safranal, crocin and picrocrocin. It promotes healthy psychological function, supporting emotional health and mood balance as demonstrated in multiple published studies.* SaffSerene™ is derived from non-GMO saffron flowers from Turkey and Morocco. The saffron extract contains 2% safranal, crocin and picrocrocin as main actives. Clinical studies have show a low 15 mg 2x daily dose of SaffSerene™ to be effective in promoting healthy psychological function, safely and effectively.*

Waste Not, Want Not – Ingredient and Food Waste Along the Supply Chain

According to a report done by the Natural Resources Defense Council (NRDC), getting food from farm to table uses 10% of the total U.S. energy budget, takes up 50% of U.S. land, and guzzles 80% of all freshwater consumed in the United States. On top of that, they say that 40% of food in the U.S. goes uneaten meaning we’re casually tossing $165 billion of uneaten food each year in the can. We’re letting it pile up in landfills, causing copious amounts of methane emissions, and not even batting an eyelash. The worst part is it’s happening at every stage of the food supply chain, and it continues to cause an epidemic that should be answered for.

Loss Through The Food Chain

The average person, more than likely, thinks of food waste as the stuff that’s left over on their plate when they finish a meal or the spoiled product in the pantry or fridge. That is a part of the whole problem, but that’s only one aspect. Many don’t think of what happens during harvest or, as it relates to us, during the processing and manufacturing phase. In fact, 44% of the world’s food waste occurs during production, post-harvest, handling and storing, while 46% happens during processing, distribution, and consumption, according to the FAO.

When a product finally hits the plant to be processed and packaged, there is already an estimated 20% loss from production including things like pests, insects, birds, diseases, weather changes, etc. And, that’s not including the loss occurring during harvest and transportation.

Before facilities begin processing, they once again assess for things like size, weight, color, blemishes, and appearance. This weeding out or culling stage has been estimated to remove another 10%-40% of a product before it moves on to the next phase. Then you reach the cleaning, cutting, cooking, grinding, and packaging which, you guessed, causes even more food loss. Grain product is at the top of the list when it comes to food loss during the processing and packaging because of steps like culling, seafood and meat aren’t far behind.

Think about the trimming and byproduct from livestock slaughter, some of it may be inedible, sure, but it may have other possible uses. Alternatively, look at imported products that have to wait at ports before being admitted into the U.S., which substantially reduces the shelf life of perishable goods. Then you have the nitty gritty – residue from whatever container the product sat in or was processed in. You have the peelings, trimmings, a product that spilled or fell to the ground. Even an incorrect label can be cause for an unnecessary waste of perfectly good product. A very eye-opening example from the same NRDC report mentioned above shares how “Heinz redesigned their sauce packing process to directly fill machines from intermediate holding tanks instead of using lining bags to hold the sauce. This switch saved an estimated 3,000 plastic lining bags which used to have residual sauce inside, amounting to 40 metric tons of combined sauce and plastic waste annually.” I’ll say it again 40 metric TONS – this is just one example from one recognized company, there are how many manufacturing companies in the United States?

Many manufacturers waste raw ingredients because of things like overstocking or having too much inventory on hand caused by pricing, fluctuation in demand, a shift in trend, bulk buying, etc. Sure, KPIs help drive business, but do they account for food waste? No. A study commissioned by the Food Waste Reduction Alliance (FWRA) cited how transportation constraints and liability concerns were top obstacles when it came to product recycling. Regardless of the cause, businesses are sitting on extra product, and there is a lack of visibility to reallocate those raw materials, and they go to waste. Food manufacturers lack the real-time responsiveness and communications needed to move unsold inventory.

A Closer Look at Our Industry

In the nutraceutical world, the impacts of food waste are even more substantial. Pound for pound, kilogram for kilogram the amount of energy required to make a standardized ingredient like a vitamin or a botanical extract is huge. Let’s look at vitamin E for example. Soy-derived vitamin E relies on the production of soybean oil. Soybeans are crushed and then refined into its edible state. However, taking it back to the fields, it takes 20 acres of soybeans to generate just one kilogram or 2.2 pounds of vitamin E oil. To gain an even bigger picture, it costs about $449 per acre put into the land just to grow the soybean – soil, fertilizer, chemical, machinery, maintenance, real estate, etc. The approximate margin per acre is about $16 for the producer. Then, they get processed down to the soybean oil phase, and from there the vitamin E is extracted the prices are $10’s to $100’s per kilogram. Financially it’s a big hit. This impact is felt by all of the prominent ingredients in the market – Turmeric/Curcumin, Coconut Farms, Plant Proteins, Whey Proteins Vitamins, Minerals, Organics & Non-GMO ingredients, Fish oils, Algal oils and the list goes on.

Reduce, Reuse, Recycle

The uses for food waste are endless. In fact, it shouldn’t even be a thing because the practical applications for food waste are readily achievable. Excess food can help feed the homeless and entire populations of developing countries. Food waste can go towards feeding livestock to help reduce farming costs further contributing to sustainable food production. Even more, it can be converted into renewable energy packing our soil with rich nutrients.

Various studies have revealed that food waste from fruit, vegetables, and cereal among other food processing industries can be used as a potential source of bioactive compounds and nutraceuticals. In addition, different vitamins and minerals have been successfully extracted from food waste and have proven as an innovative approach to increase the production of specific compounds for use in both nutraceuticals and/or as ingredients in functional foods.

Our goal at Infield Market is to bring visibility to the tons of product sitting in those warehouses not being put to use. We are an online business-to-business platform that connects vendors and suppliers, allowing businesses to quickly find ways to move their excess ingredient or raw materials. What’s more, we offer real-time responsiveness and communication that so many companies lack as we discussed above. I always like to describe Infield Market like an Airbnb for an excess product. It’s an open forum platform that shows you on a map and in a marketplace type set up what’s out there and what’s available in real-time. Simply put, a company with a leftover ingredient can log on to the platform and list what they have to sell, how much of it is on hand, input all the ingredient specifications – including supply chain traceability information – at what price it’s available for and publish that information to the marketplace right away.

It’s not hard to see how far-reaching and severe the consequences of food waste are – environmentally, financially, socially, morally, and the list goes on. As organizations, businesses, and our industry is becoming increasingly aware of the food waste devastation; innovations are happening to increase food supply chain process, procedures, efficiency, and sustainability.

Think of it this way, if over 800 million people are suffering from malnutrition, and just one-quarter of all food waste could feed 795 million people around the world, what would happen if we all did our part, and then some?