IM Direct Launches Ingredient SaffSerene™ From Partner CK Nutraceuticals

 In News, Ingredients, Sourcing Raw Materials, Food, Food & Beverage, Health & Wellness

Mood… it’s a touchy word, right? Primarily because it all depends on the mood you’re in at the moment. If someone says “You look like you’re in a bad mood…” it tends to put you in an even worse mood. On the other hand, if someone says “Well you look happy…” it tends to elevate your current state of mind.  We need more of that going around. We all experience the ebbs and flows of our feelings. Good, bad or indifferent, mood can be a temporary mindset triggered by something someone says, how you hear it, home life, sleep, personal and professional pressures.  Some feel mood shifts more drastically than others, and that can become long-term and, in many cases, chronic.  That last statement isn’t to be taken lightly or to overlook the reality of pressures that individuals feel or that we see our friends and loved ones experiencing. We all know someone who is down and, in my opinion, who would benefit from an empathetic approach.

Let’s look at a lighter side of Mood…. You know what puts me in a good mood? My Mom’s (potentially borrowed from Southern Living Magazine circa 1987 or 88) Shrimp Creole. This is a fine recipe, which is safely published /glued into “Save The Drama For Your Mama Cookbook” of which I have one of a few copies. You can guess the author. I’m sure some Creole folk would have their opinion, but if you would like the recipe here, it is directly from the cookbook. Or, if you need a more formal recipe with ALL the directions written out we have that too. Click here.

When you have mastered the Southern Stew, its final resting place is on a steaming bed of Saffron Rice, which you may also see with Paella, bouillabaisse, and dishes from all around the world. The color that comes from Saffron is a bright yellow and orange color due to the phytochemical compounds like carotenoids that break down into crocin and crocetin. Saffron has long been traded around the world as a very expensive and coveted spice. It is harvested from the stigmas of a specific flower, Crocus sativus. Those little red things sticking out of the purple flower in the picture below are the stigmas, and they are harvested by hand which is a tedious task and part of the reason it’s so expensive.

 

Yes, it must be the Saffron that really elevates my mood! Conveniently and obnoxiously, that leads us to a new ingredient for mood support with some intriguing science: SaffSerene ™.

What is SaffSerene?

 A natural ingredient for mood support, SaffSerene is a standardized saffron extract derived from stigmas of non-GMO saffron flowers.  The saffron extract contains 2% safranal, crocin, and picrocrocin as main actives. It promotes:

  • Healthy Mood: Clinically proven to help manage stress while supporting mood balance.*
  • Alleviates PMS Symptoms: Clinically research demonstrates a 50% reduction in the severity of mood-related PMS symptoms.
  • Naturally Derived: Premium-quality extract obtained from saffron flowers sourced from Turkey and Morocco.

Other structure/ function claims include:

  • Helps support healthy mood balance.*
  • Helps support positive mental outlook.*
  • Helps support healthy eating habits.*
  • Natural appetite suppressant.*
  • Helps support nervous system health.*
  • Helps support stressful lifestyle.*
  • Helps support healthy stress levels.*

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Why SaffSerene?

According to the American Academy of Family Physicians, “one in 12 U.S. adults report having depression.” Even more shocking, “8 percent of adults older than 20 reported having depression during a given two-week period.” And, “of that total, the prevalence of depression among women was almost double that seen in men.” That’s an ALARMING amount of the population that experience anxiety and depression in its many forms.

While there is a growing trend to self-medicate and change lifestyle to counteract these experiences, medication is the go-to for many as a treatment option. The problem with medication? Many drugs subdue the underlying issues rather than fixing the problem. On top of that, most medications come with side effects.

SaffSerene offers an alternative natural source of plant-based ingredients and lifestyle regimes. Clinical studies have shown a low 15 mg 2x daily dose of SaffSerene™ to be effective in promoting healthy psychological function, safely and effectively.

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